photo by James Pond

Today I was driving by one of the big burger chains, and saw their outdoor ad for home delivery. It’s a very common sight nowadays, with restaurants scrambling to stay afloat during lockdown. It still tickled something in my brain.

I’ve been a part of a couple of conversations throughout the years (in different countries), trying to convince some of the biggest fast food brands to do home delivery. Invariably, the answer was always ‘It cannot be done.” Because the food is not suitable for delivery, because the logistics would be impossible. Notice, the reasoning wasn’t about making financial sense…


What I mean is, science is only as good as the data it’s based on. And the data is only accurate to the population it’s collected from. And I was shocked (which maybe I shouldn’t have been, but this is just not something that ever occurred to me) to learn that the overwhelming majority of data sets in healthcare and behaviour are based solely on the average male.

There is a critical data gap on women — so we design our world around men

What you measure is what you design for. And historically, we tended to measure only males. The army is one of the main drivers of innovation — up to a few decades…


Nice reminders and extra learnings on a day full of Service Design Magic

Last week together with the BoldX team we participated on the Doers. Service Design conference in Budapest. The organisers brought a nice bunch of industry pros from around the world right into our backyard, so we got our Sharpies and Moleskins (nah, just regular pen and paper) and collected as many insights and inspiration as we could fit in the day.


photo by Designecologist

Previously on the show

You can read about why I’m doing this project, and what it is exactly here, in Extreme sports, religion and the secret to better agency-client relationships: an exploration

Then the first part of the research is explained here: in Part 1 of this article. We pick up from there…

Initial Concepts

Going into the second round of interviews, I didn’t just want to do broad questions again. Though the first half of the interviews were still about understanding the processes of these very established design agencies, the second half were about validating the clusters that I’ve made, their relative importance compared to…


Previously on the show

So, I’m doing an exploration into how we might design for better client-agency relationships in the strategic design industry. More on why here.
What is that buzzword I am using here? “Strategic design is the application of future-oriented design principles in order to increase an organisation’s innovative and competitive qualities.” This includes fields such as Service Design, Experience Design, Design Thinking, etc. (source: Wikipedia. Yes. I’ve tried to look up academic sources, which I will probably need, but none was as simple and clear as the wiki definition. Sigh.)

Due diligence: numbers and name dropping

So by this point, I’ve interviewed Design Leads and Client Relationship…


Hi, I’m Judit. I have a black belt in karate, though I haven’t trained properly in almost 10 years (ouch, that hurt, even just to write it down). I have a two-year-old who is really into frogs, balls, and motorcycles (though that might change by tomorrow). I enjoy discussing religion though I’m not religious. I like skiing, snowboarding, diving and had a short stint with paragliding I will once continue, probably after finishing my Industry Research Project (or IRP — it’s like a thesis, but Hyper Island has a fancy name for everything).

Oh, that thing? Well, my IRP is…


The following is a re-formatted version of a deck I made for our ‘Managing Projects and Teams’ module at Hyper Island — feeding a lot from personal experience. Hope you find it useful.

Why cross-organisational teams?

To stay ahead of the curve, companies have to continually improve their performance across the board. When handled holistically, this means they continually have to work effectively not just across their own organisation, but beyond, with outside partners (Power, 2012) — thus creating cross-organisational teams.

Haas and Mortensen (2016) found that one of the most critical enabling conditions for successful teams is a “shared mindset”, as modern…


Note: this paper was written as part of my Masters in Digital Experience Design at Hyper Island. So it’s a bit academic. Here we go:

Design Thinking: from ‘magic’ to models

A critical trend in the design industry concerns how we communicate about what Design Thinking is, and what it entails. It is of importance because it helps build consensus, and in the end, market the process to organisations. After all, Design Thinking is an applied discipline — it is most useful when clients buy it and apply it.

“If I had to define Design Thinking in two words, I’d say ‘It’s a mindset’.
Oh wait…

Judit Kun

Strategic Design Lead at boldx.hu, ice-cream eater, Hyper Island alumna (Digital Experience Design)

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